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Our Expertise

Founded and led by Emmanuelle Mordacq, NeoPlaces is a marketing agency, dedicated to innovative companies and brands looking to create successful experiential place concepts and improve their offer.

NeoPlaces works for hotel groups, but also for retail, real estate, entertainment locations and cultural venues… The NeoPlaces’ innovative experiential approach adapts to each universe, focusing on the end customer.

Our services

From brand creation to operations

We build profitable and activable brand concepts from projected Business models and in-depth final guest understanding. Brand concepts comprise a positioning and a full experience definition, throughout the guests’ journey.

With our Experience Audit tool, we analyze and optimize the global experience of a place or specific services. And with our expert eco-system, we can accompany our clients through the entire Hospitality chain of services, from design to activation.

From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.

At NeoPlaces, we are constantly aiming at anticipating what is to come. In the long-term investment Hospitality industry, the need for clarity in trends is adamant for a place to be attractive when it finally comes to life. From the analysis of upcoming trends to the collaboration with clients’ Labs and Think Tanks, we contribute to ensure innovation meets guest experience.

We create customed interventions for Business / Hospitality schools and universities on Innovation and branding in Hospitality.
Emmanuelle Mordacq contributes to books and writers’ researches while currently developing herself a series of books on Hospitality and the Art of welcoming.

01.

Creating Brand Experiential Concepts

We build profitable and activable brand concepts from projected business models and in-depth final guest understanding. Brand concepts comprise a positioning and a full experience definition, throughout the guest journey.

One of our main points of superiority is the ability to create positioning and experiences that are relevant for operations and business-driven: easily activable, understandable and exciting to employees, profitable for the owner and for the brand.

We also:

– Rejuvenate aging brands
– Build a brand positioning from a sole property experience
– Position individual properties within a branded network
– Clarify brand architecture when different propositions exist or when existing brand portfolio needs to be restructured
– Follow the operational implementation of an experience
– Be a sparring partner for the brand internationalization

02.

Optimisation of the Experience

For an existing Brand, we analyze their experience through our Experience Audit tool and then help optimize it or focus on specific services such as Bars, the welcoming experience, room service…

With our expert eco-system, we can go all the way through the Hospitality chain of services:

– Design brief and Design guidelines
– Design Management
– Experience definition and SOPs
– Branding and Naming
– Communication and Activation

03.

Market Research & Mapping

From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.

Our key areas of intervention:

– Qualitative and quantitative market research on a local or global scale with experts knowing the specificity of experiential places and concepts.
– Market mapping to enlighten positioning opportunities or reveal the impact of new comers for a brand (i.e. Chinese low cost hospitality brands on European market).
– Competition benchmarking to identify new offers and client initiatives (family market, leisure market, MICE market, …).
– Cross-analyzis of other markets to enrich Hospitality brands propositions (i.e. Luxury Ancilliaries, sea-side resorts for mountain resorts, …).

05.

Interventions & contributions

We create customed interventions for Business / Hospitality schools and universities. Our key fields of speech are Innovation in Hospitality, Macro-Trends to shape the future and Creating Brand experiences.

We also moderate Marketing teams workshops adding specific content when needed.

We participate for our clients to conferences and Labs.

Emmanuelle Mordacq contributes to books and writers’ researches while currently developing herself a series of books on Hospitality and the Art of welcoming.

Check out our podcast for Executive Assistants!

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