Barbie en Lieu / Barbie as a Place

Voici un bel exemple de réalisation d’un lieu dédié à un objet, qui ne fonctionne pas. Mattel avait crée un magnifique magasin dédié à Barbie à Shanghai, mais a fini par le fermer il y a deux ans. Il faut dire que le lieu mélangeait la très riche image enfantine de Barbie à des évocations de la féminité plus adulte (dans les étages femme) qui ont, à mon avis, pesé lourd dans les ventes trop faibles du magasin. Le diaporama est parlant.

This is a great example on how you can lose your way in creating a place. This Barbie flagship store was beautiful but it mixed  girly environment with more mature evocations. And its closing in 2011 is no surprise as this strange mix must have played an important role to limit the sales in the flagship. See the images to discover the too different environments.

[slideshow]

Place/ Barbie’s  Flagship Retail Store, Shanghai, Chine/China

Architect(e)/ Slade Architecture

Information/ Inthralld

Share article :
Share on twitter
Share on linkedin
Share on pinterest

Leave a comment

Your email address will not be published. Required fields are marked *

Follow our social media
Subscribe weekly news

Our Blog

NeoPlaces aims at presenting new and experiential places throughout the world and sharing some secrets about experiential brands.

Neo
Guess

Places using innovative or disruptive experience codes

Neo
Spot

Innovative places

Neo
Insight

Places & business insights

Neo
Series

Series of thematical articles

Check out our podcast for Executive Assistants!

Sign up to receive updates, promotions, and sneak peaks of upcoming products. Plus 20% off your next order.

Promotion nulla vitae elit libero a pharetra augue