This new economy hotel brand has decided to use all the experience spaces and codes of cool hostel brands. Discover the New York Pods.

Cheap can be fun ! And when Japanese work on it, it also becomes a great retail experience.

How to sell more desserts? This is a question all F&B ask themselves everyday. Here is a great idea discovered in Singapore.

In a nike commercial, in a fashion show ? Not entirely.

Enter a palace of delicate softness and utmost luxury.