From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.
We analyse brand’s future or existing market through a competitive mapping, not only focused on the usual competition but also taking into account thought leaders and target-related brands.
We do comparative analysis of the brand and its direct competitors, through the usual marketing grid and our specific experience grid.
We benefit from a complete library of all innovative companies in the hospitality universe, from small brands to global players, updated quarterly.
We perform the needed on-site or on-line focus groups to understand markets, gather insights, validate positionings and experience propositions.
We do quantitative research to gather brand’s key elements for decision, as well as target expectations, behavior statistics and other strategic data analysis.
We use Semiotics to analyse and define spaces, brand languages and communication. This allows us to provide a very unique approach to brand content and ensure what we do is more than just a creative expression: it becomes strategy brought alive.
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