We are a marketing agency dedicated to places

NeoPlaces is a consulting company in strategy, positioning and business driving of Experiential Brands.

Experiential brands are brands embodied in a specific place, space and experience. They are a must in Hospitality and Leisure markets and are now spreading across public spaces, retail, restaurants and art venues.

our boutique agency

The small details that make the difference

We start from the profitability model to ensure that the elements we built will drive business.

We build on the final guests desires and needs: our promise is to make your brand stand out and retain customers.

We create concepts that are operationally relevant and easy to achieve by staff.

Our ecosystem is composed of senior experts and each of them has a major expertise in their specific fields.

At NeoPlaces, every project entrusted to the agency is undertaken by Emmanuelle Mordacq in person.

Many current clients have been working with us for the past ten years. We love to accompany brands and teams we believe in!

For each project, NeoPlaces finds the best team and the best partners to answer your needs, as well as the methodology.

AN EXPERT TEAM TO ANSWER ALL ASPECTS IN BRAND STRATEGY

An expert collective

NeoPlaces is a co-creative agency, based on agility and team adaptation to our client exact needs and origin.
We are a collective of international experts, used to work together in dedicated teams created according to the subjects entrusted to us.
Our experts work on several fields of activity: hospitality, F&B, leisure, transportation, retail… And our group covers the entire chain needed to conceive, create, animate, implement, operate and communicate an experiential brand: business model strategists and advisors, marketing innovators, designers and architects, art and tech curators, operational and sourcing experts, communication specialists in all fields…
Furthermore, NeoPlaces collective is international: all the experts are international profiles, able to handle global or regional subjects. We also work with local experts in Asia, America, Africa and Europe, if the client request makes it relevant.

Our ecosystem: A pool of senior experts that regroup into project teams to answer your needs

NeoPlaces Experts

Isabelle MAFFRE_Expert Team NeoPlaces

Isabelle Maffre

Design Director

Interior designer graduated from Ecole Boulle, Isabelle is specialised in the hotel industry. First Project Manager at Club Med, she became Project Director at Accor for over 15 years. In 2014, Isabelle became Director of Air & D consulting firm specialised in the design of hotel concepts, with the objective of constantly creating new universes that are relevant to customers and users.

Jan ZITNANSKA_Expert Team NeoPlaces

Jana Zitnanska

Marketing & Communication Manager

Graduated from Science Po Paris, Jana has more than 15 years’ experience in marketing, communication acquired at L’Oréal and Accor.
Since 2018 she is an independent consultant in communication and marketing strategies for international hotel brands.

Emmanuelle MORDACQ_6_Expert Team NeoPlaces

Emmanuelle Mordacq

CEO & Founder

Expert in brand creation, Emmanuelle is specialised in international marketing concepts for experiential brands (hospitality, leisure, entertainment). She works with major brands, whether they are from international companies or family-owned.

Alessandra VIOLET VIANELLO_Expert Team NeoPlaces

Alessandra Violet Vianello

Qualitative Expert

Specialised in the study of the evolution of individuals, brands and organisations, Alessandra has been working for over 20 years as a qualitative researcher. She conducts studies on the changing patterns of consumers behaviours all over the world and her interventions often focus on strategic brand issues and on brand portfolio development.

Alexandre_MORVAN_Expert Team NeoPlaces

Alexandre Morvan

Strategic Planner

Graduate from Sorbonne/CELSA in Marketing and Communication Policies, Alexandre has been working as a Strategic Planner for more than 15 years, at DDB Paris and Landor Paris and now as an independent consultant for projects in a wide range of fields, for both companies and public institutions.

Gabrielle CHEVALIER_Expert Team NeoPlaces

Gabrielle Chevalier

Project Manager

Graduate from ESSEC Business School, Gabrielle has specialised in marketing & brand management. Passionate about hospitality, she worked at the Four Seasons Hotel George V and at Accor and is now specialised in hospitality brand management.

Not only a team, NeoPlaces works with trusted partners for specific requests

Expert partners

Freedom_Process_Expert Team NeoPlaces

Too Good Studio

Creative Studio

Too Good Studio is a creative studio specialized in identity and creative direction. Founded by Sara Comte and Julien Ly in 2015, we collaborate with the biggest global brands, famous institutions and dynamic start-ups. The studio has also developed its own brand, an Art and Wine showroom in Normandy.

Marie-Alice-BOYE_Expert Team NeoPlaces

Marie-Alice Boyé

B2C social media expert

Digital strategic expert with over 18 years international experience (Europe, MEA, US) – Author of 2 key books on the subject. A vision of digital focused on customer behaviors – existing and emerging – to help clients get the most out of their online investments, especially on social media.

Jane COLOCCIA_Expert Team NeoPlaces

Jane Coloccia

expert brand storyteller

Jane is an expert brand storyteller who helps companies define or refine their messaging through public relations, copywriting, web content, and more. With over 25 years of experience in the hospitality, travel, leisure, wellness, and culinary industries, Jane has her finger on the pulse of the latest trends, and works with companies to ensure their content is engaging, impactful and effective.

Sophie Gay — Namibie

Language & Naming expert

Sophie is a Naming and Language expert. She worked in leading Parisian naming agencies and works with groups such as Renault, Chanel, VYV and Accor, as well as start-ups in France and internationally on corporate, commercial or product naming projects. Her agency has been rewarded for WOJO and Swile.

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Stéphane Bellon — Studionomie

Food & beverage expert

Former VP at Alain Ducasse Group, Shaza Hotels and Kempinski Hotels, Stephane is an F&B expert specialised in strategy and concept creation in the hospitality sector. In 2015, he founded Studionomie, an agency specialised in creating, developing and managing original dining concepts.

Mathilde LAURIAU-TEDESCHI2_Expert Team NeoPlaces

Mathilde Lauriau-Tedeschi

Expert in brand strategy

Former Managing Director of Landor Branding Agency, Kantar Added Value and Fjord Paris (Design & Innovation at Accenture), she has been working in consulting for over 20 years. In 2011, she founded Unlimi-Ted to help companies transform their brands into a driver of uniqueness, preference and growth. She is is a certified coach in Lego Serious Play and Iki-Gai applied to brands. 

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Valérie March

B2B social media expert

Valérie is an expert in social media and digital marketing. She has over 30 years of experience in marketing and she is specialised in social selling, employee advocacy and content strategy in BtoB environment. Since 2004, Valérie has published 5 books dedicated to digital marketing and social media.

Thibault PAQUIN_Expert Team NeoPlaces

Thibaut Paquin

Leisure & Entertainment Expert

Expert in the experience field, Thibault is the founder of the Celebrating Life collective of creators and operators of inspiring leisure concepts. For 20 years he has been leading the transformation of the experience economy: hospitality, visitor attractions, location-based entertainment in over 10 countries.

Anita LIM_Expert Team NeoPlaces

Anita Lim

Expert in brand strategy

Partner in brand strategy and catalyzer of transformation, with a strong multi-cultural background, Anita works on various branding issues (brand positioning, brand architecture, naming strategy…) and helps brands and companies to express their strategy through their purpose, identity, expression and the definition of key proof points across the brand experience. 

Have a question?

Frequently Asked Question

No. We work for experiential brands which means hospitality but also retail, restaurants, museums, theaters and amusement parks for instance.

At NeoPlaces, every project entrusted to the agency is undertaken by Emmanuelle Mordacq in person.

NeoPlaces always thinks holistic experience which means how to bring a brand to life beyond its storytelling or graphic identity. It is crucial to create experiential markers that make sense for all the universes of the brand, for instance a specific service, a welcome ritual, a signature moment, …

NeoPlaces works with design and architecture partners but also focuses on the experience beyond the space, so that your place doesn’t become just a hollow décor. Building an experience is the best opportunity to create new ways to relate and interact with the brand.

If needed, we can undertake entirely remoted projects of any type (brand creation, marketing activation, …)

Just click on LET’S TALK on the header and feel free to send an email at contact@places-consulting.com. We will be happy to come back to you as quick as possible!

snapshot of Happy Clients

Some of the partners & clients we've worked with

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