A complete presentation of our services and credentials can be downloaded on our founder’s Linkedin page.


1/ Experiential Brands Concepts

  • Creating the concept and the offer
  • Rebuilding forgotten or aging brands
  • Optimizing existing places
  • In France, Europe, Asia and Americas

2/ Operational Transformation

  • Following the operational translation of the concept
  • Sparring partner in the introduction of an experiential brands in a foreign environment (internationalization)
  • Consulting / Follow-up / Coaching of marketing teams, techniques and Operations
  • Coaching on introductory strategies for products in experiential brands locations

3/ Creative Deployment

  • Naming
  • Branding and Corporate identity
  • Brand Design Briefing
  • Storytelling content and brand language


Key parameters

  • Profitability building / Ex. : margin markers
  • Operations organization / Ex. : translation of a concept into Operations
  • HR / Ex. : focus on specific HR impacts
  • Design and roll-out / Ex. : designer briefing, ergonomic systems
  • Communication and traffic / Ex. : communication strategy
  • Web and virtual presence / Ex. : e-commerce role and on-line traffic


NeoPlaces Proprietary tools

  • Experiential Brand Platform : Marketing Mix specific for experience brands
  • Experiential Concepts Innovation : Innovation tools specific for places, semiotics analysis of sites
  • Experiential Service : HR brand positioning translation, Signature Service Markers
  • Experiential Brand Grid : Organization between the three key parameters (target, people, operations)


Contact us to discover what NeoPlaces can do for you.


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