With our Experience Audit tool, we analyze and optimize the global experience of a place or specific services. And with our expert eco-system, we can accompany our clients through the entire Hospitality chain of services, from design to activation.
We analyze the experience to identify which part needs to be fixed, what does not attract clients anymore or does not deliver its awaited revenue.
We connect the existing experience to new needs from the brand target, to a new target, a new insight. We recreate what needs to be.
Sometimes, you just need to change it completely. We redefine the Experience, based on the brand positioning.
We clarify the brand architecture when you have several kinds of properties within a brand, giving each of them their own space, positioning and experience, within the global brand positioning.
For Luxury brands, properties are the most important. We develop a specific, ownable and scalable methodology to ensure the hotel teams define their property proposition (positioning and experience), within a brand framework.
Based on the positioning and the experience, we create the brand name and its singular identity, respecting its uniqueness and the relevance to the brand’s target.
We create ad-hoc photoshoot and filming, story-telling and story-proving to enrich every tool the brand will need to express its new positioning and experience; whether inside the properties or in the general public.
Based on the brand’s positioning, we define a bespoke digital strategy and create all the needed digital tools: website, social network templates and content, and other tools.
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