Market research & mapping

We perform the needed on-site or on-line focus groups to understand markets, gather insights, validate positionings and experience propositions.

We do quantitative research to gather brand’s key elements for decision, as well as target expectations, behavior statistics and other strategic data analysis.

We use Semiotics to analyse and define spaces, brand languages and communication. This allows us to provide a very unique approach to brand content and ensure what we do is more than just a creative expression: it becomes strategy brought alive.