Emmanuelle Mordacq,
expert in hospitality


Emmanuelle Mordacq is the founder of NeoPlaces and an independent expert in Hospitality marketing.

Contributor to international magazines, books and blogs, and former Senior VP non-standardized brands at AccorHotels, she provides hospitality insights, strategic marketing articles and global trend reviews on holistic experiential places.

Concepts are not just words;
they are worlds, moments and sensations.

Emmanuelle Mordacq
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Emmanuelle in a quick glimpse

Hospitality expert

Emmanuelle is an independant expert in marketing & brands concepts. She works with major brands in hospitality, entertainment and leisure or existing brands that want to enter the hospitality universe.
Specialized in marketing (EM Lyon) and Semiotics (ESCP), Emmanuelle was Senior Partner at TBWA Paris before becoming SVP Marketing Director at AccorHotels. Her international career enabled her to work on many strategies of top class brands and create successfull international brands, integrating business and operational aspects.
Passionate about experiential brands, she now works as a consultant to create & improve successful concepts.

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Years in brand management & marketing

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International brands created
A few references

Some brands Emmanuelle has created

Emmanuelle MORDACQ_2_Expert Team NeoPlaces
Working with Emmanuelle

The way i like to work

Business goals + Vision

Having a very precise Business objective is the best for a project, as it sets the level of expectations (business model parameters, price level…). Yet the vision we build, together with our clients, is what will make a unique and desirable brand and experience.

Ideas + Solutions

To bring a Vision to life, we pull up ideas, big or small, very innovative or so simple. Yet, they need to adapt to the situation of the project and transforming those ideas into solutions is what counts for me.

Openness + Trustful

I practice and have experienced that an open, transparent and trustful relationship, between my team and the client’s one is the most critical reason for the greater achievement.

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Interventions académiques dans les Grandes Écoles

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Contributions magazones, livres et blogszefze

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