Emmanuelle Mordacq is the founder of NeoPlaces and an independent expert in Hospitality marketing.
Contributor to international magazines, books and blogs, and former Senior VP non-standardized brands at AccorHotels, she provides hospitality insights, strategic marketing articles and global trend reviews on holistic experiential places.
Concepts are not just words; they are worlds, moments and sensations.
Having a very precise Business objective is the best for a project, as it sets the level of expectations (business model parameters, price level…). Yet the vision we build, together with our clients, is what will make a unique and desirable brand and experience.
To bring a Vision to life, we pull up ideas, big or small, very innovative or so simple. Yet, they need to adapt to the situation of the project and transforming those ideas into solutions is what counts for me.
I practice and have experienced that an open, transparent and trustful relationship, between my team and the client’s one is the most critical reason for the greater achievement.
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