This is no oil rig… at least, not anymore.

A trendy pop-up store ? A new fashion store ? Not at all. A whole natural place. Check it out.

A great idea, demonstrating how old and new, how recylcing and innovating can go together !

A house on the beach, a professional beach surveillance building ? Not at all. Much more intriguing.

Is there a perfect place to read books ?

In a nike commercial, in a fashion show ? Not entirely.

Strange name for a resort. Yet clever idea to add a smile to a large classical building …

Drôle de nom pour un hôtel. Mais c’est aussi une idée astucieuse pour faire sourire d’un grand bâtiment peu intéressant …

Place/ Titanic Beach Resort, Turkey

Looks weird, doesn’t it ? Well, it does in a way. It is an amazing place.

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There are very few innovation in luxury retail. Unless you are Louis Vuitton. Discover “L’Appartement”.

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