Emmanuelle Mordacq is the founder of NeoPlaces and an independent expert in Hospitality marketing.
Contributor to international magazines, books and blogs, and former Senior VP non-standardized brands at AccorHotels, she provides hospitality insights, strategic marketing articles and global trend reviews on holistic experiential places.
Emmanuelle Mordacq
Emmanuelle in a quick glimpse
Emmanuelle is an independant expert in marketing & brands concepts. She works with major brands in hospitality, entertainment and leisure or existing brands that want to enter the hospitality universe.
Specialized in marketing (EM Lyon) and Semiotics (ESCP), Emmanuelle was Senior Partner at TBWA Paris before becoming SVP Marketing Director at AccorHotels. Her international career enabled her to work on many strategies of top class brands and create successfull international brands, integrating business and operational aspects.
Passionate about experiential brands, she now works as a consultant to create & improve successful concepts.
20+
30+
A few references
Working with Emmanuelle
Having a very precise Business objective is the best for a project, as it sets the level of expectations (business model parameters, price level…). Yet the vision we build, together with our clients, is what will make a unique and desirable brand and experience.
To bring a Vision to life, we pull up ideas, big or small, very innovative or so simple. Yet, they need to adapt to the situation of the project and transforming those ideas into solutions is what counts for me.
I practice and have experienced that an open, transparent and trustful relationship, between my team and the client’s one is the most critical reason for the greater achievement.
Emmanuelle has the ability to identify weak signals, to understand key issues, to help clients in their choices and then to synthesize with judicious leads and proposals. All of that truly listening.
During my time as CEO of WORLDHOTELS, I have asked Emmanuelle to help us to redefine the WH brand. Emmanuelle did run an excellent process involving all key team members at WH. The result was fantastic and was highly valued by the Hotels, the WH team and our shareholders. Through her extensive experience with big corporations as well as smaller businesses and groups Emmanuelle masters the art of ‘always finding a solution for all stakeholders, without compromising on the final brand’. I have meanwhile seen Emmanuelle in action in various other projects with similar impressive results. I have therefore, no hesitation whatsoever, to strongly recommend Emmanuelle for any branding project, big or small.
Emmanuelle is a seasoned expert in her field with a great ability to listen, adapt and understand the company and its brand universe. It has now been 5 years that we have had the chance to work with Emmanuelle without any weariness or feeling of having reached the end. What more can I say, except that I highly recommend her services and professionalism!
