Founded and led by Emmanuelle Mordacq, NeoPlaces is a marketing agency, dedicated to innovative companies and brands looking to create successful experiential place concepts and improve their offer.
NeoPlaces works for hotel groups, but also for retail, real estate, entertainment locations and cultural venues… The NeoPlaces’ innovative experiential approach adapts to each universe, focusing on the end customer.
Our services
We build profitable and activable brand concepts from projected Business models and in-depth final guest understanding. Brand concepts comprise a positioning and a full experience definition, throughout the guests’ journey.
With our Experience Audit tool, we analyze and optimize the global experience of a place or specific services. And with our expert eco-system, we can accompany our clients through the entire Hospitality chain of services, from design to activation.
From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.
At NeoPlaces, we are constantly aiming at anticipating what is to come. In the long-term investment Hospitality industry, the need for clarity in trends is adamant for a place to be attractive when it finally comes to life. From the analysis of upcoming trends to the collaboration with clients’ Labs and Think Tanks, we contribute to ensure innovation meets guest experience.
We create customed interventions for Business / Hospitality schools and universities on Innovation and branding in Hospitality.
Emmanuelle Mordacq contributes to books and writers’ researches while currently developing herself a series of books on Hospitality and the Art of welcoming.
01.
We build profitable and activable brand concepts from projected business models and in-depth final guest understanding. Brand concepts comprise a positioning and a full experience definition, throughout the guest journey.
One of our main points of superiority is the ability to create positioning and experiences that are relevant for operations and business-driven: easily activable, understandable and exciting to employees, profitable for the owner and for the brand.
We also:
02.
With our expert eco-system, we can go all the way through the Hospitality chain of services:
For an existing Brand, we analyze their experience through our Experience Audit tool and then help optimize it or focus on specific services such as Bars, the welcoming experience, room service…
03.
From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.
Our key areas of intervention:
04.
At NeoPlaces, we are constantly aiming at anticipating what is to come.
In the long-term investment Hospitality industry, the need for clarity in trends is adamant for a place to be attractive when it finally comes to life.
We analyze all upcoming experiential concepts and integrate them in our regular Trends analysis.
At our clients’ request, we create Innovation trend books, trend websites and white papers for our clients and contribute to their Think Tanks or Labs, especially on the improvement of the guest experience. We initiate and moderate innovation workshops.
We create Trend trips & Trend safaris for our clients to discover the newest places concepts in a specific destination (retail, culture, hospitality, …)
05.
We create customed interventions for Business / Hospitality schools and universities. Our key fields of speech are Innovation in Hospitality, Macro-Trends to shape the future and Creating Brand experiences.
We also moderate Marketing teams workshops adding specific content when needed.
We participate for our clients to conferences and Labs.
Emmanuelle Mordacq contributes to books and writers’ researches while currently developing herself a series of books on Hospitality and the Art of welcoming.
