Optimisation of the experience

With our Experience Audit tool, we analyze and optimize the global experience of a place or specific services. And with our expert eco-system, we can accompany our clients through the entire Hospitality chain of services, from design to activation.

Our expertise

(re)activate brand experience

Identifying the issue

We analyze the experience to identify which part needs to be fixed, what does not attract clients anymore or does not deliver its awaited revenue.


Updating the experience

We connect the existing experience to new needs from the brand target, to a new target, a new insight. We recreate what needs to be.


Redefining the experience

Sometimes, you just need to change it completely. We redefine the Experience, based on the brand positioning.


Our expertise

Brand architecture & experience

Organising the global architecture

We clarify the brand architecture when you have several kinds of properties within a brand, giving each of them their own space, positioning and experience, within the global brand positioning.


Positioning one sole hotel within a network

For Luxury brands, properties are the most important. We develop a specific, ownable and scalable methodology to ensure the hotel teams define their property proposition (positioning and experience), within a brand framework.


Our expertise

Brand activation

Brand Naming and Identity

Based on the positioning and the experience, we create the brand name and its singular identity, respecting its uniqueness and the relevance to the brand’s target.


Brand content

We create ad-hoc photoshoot and filming, story-telling and story-proving to enrich every tool the brand will need to express its new positioning and experience; whether inside the properties or in the general public.


Digital activation

Based on the brand’s positioning, we define a bespoke digital strategy and create all the needed digital tools: website, social network templates and content, and other tools.


Your needs, our solutions

You need something else?

You want to create your own brand?

You need market research & mappings?

You want to know more about trends?

You want an intervention in your school or think thank?