The transfer of design codes from one universe to another  is usually  a clever way to attract attention on a new place or a new brand. Pierre Hermé, appropriating the decoration and design codes of jewelery shops to sell macaroons, has been a very good example. Here is another, quite bold, because this time jewelry shop codes are used to sell weapons: brocades, marble, sophisticated lights, displays … each jewelry codes work… Lire la Suite

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