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Pop-up ideas are interesting as they always try to innovate. And this initiative is another good example: Audi has created a bar on the ski tracks in St Moritz that celebrates two sides of the brand: In Winter, the building celebrates Audi’s Ski World Championship sponsorship (note the two letters on the façade  for W and M for WeltMeister, World Master in english ). In summer, it will highlight the Quattro model… Lire la Suite

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In the same time global fast-food brands change their restaurants to avoid the standardised feeling and improve their client experience (see the latest McDonald’s restaurant achievement by clicking here), the radical opposite approach also exists in Asia.

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