Beautiful building, isn’t it ? This is one of the new addition in McDonald’s new experiential strategy. McDonald’s has started to integrate client experience schemes (mainly interior and exterior architecture) into its development strategy. Not only are the new McDonald’s more beautiful, they also fit better with their environment and minimise their ecological footprint. For example, this brand new McDonald’s in Batumi, Georgia, has been conceived to integrate smoothly a gas station … Lire la Suite

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