Hamburger restaurants are changing all over the world. Discover this new addition in Hong-Kong.
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In the same time global fast-food brands change their restaurants to avoid the standardised feeling and improve their client experience (see the latest McDonald’s restaurant achievement by clicking here), the radical opposite approach also exists in Asia. (more…)
Beautiful building, isn’t it ? This is one of the new addition in McDonald’s new experiential strategy. McDonald’s has started to integrate client experience schemes (mainly interior and exterior architecture) into its development strategy. Not only are the new McDonald’s more beautiful, they also fit better with their environment and minimise their ecological footprint.
For example, this brand new McDonald’s in Batumi, Georgia, has been conceived to integrate smoothly a gas station thanks to its form and the use of water and plants as natural fumes filters.
Un bon Burger n’est pas si facile à trouver. Et à Londres, l’un des meilleur burger se vit au sein d’une expérience un peu particulière: au fond d’une ruelle étroite petite, derrière un parking, dans un design très tôle ondulée orientée garage, on découvre et savoure un Dirty Burger. Union intéressant entre la qualité d’un plat très simple et une décoration vintage un peu robuste.
A good Burger is not that easy to find. And in London, one of the best burger comes with a disruptive experience: in a small narrow back alley, after a parking lot, in a very basic garage feeling design, experience the Dirty Burger. Interesting mix between finger quality food and trendy vintage decor.
Place/ Dirty Burger, Londres/London, Grande-Bretagne/ United Kingdom
Les fast-food chinois sont avant tout des fast-food de poulet. Même McDonald ne vend que du poulet.
Alors la création de la chaine The Funky Chicken n’est pas vraiment une surprise, mais son design, si ! Fun, funky, et très réussi !
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Lieu / The Funky Chicken, Shanghai, Chine
Design / Dariel Studio, Shanghai, Chine
