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Beautiful building, isn’t it ? This is one of the new addition in McDonald’s new experiential strategy. McDonald’s has started to integrate client experience schemes (mainly interior and exterior architecture) into its development strategy. Not only are the new McDonald’s more beautiful, they also fit better with their environment and minimise their ecological footprint. For example, this brand new McDonald’s in Batumi, Georgia, has been conceived to integrate smoothly a gas station … Lire la Suite

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  Ceci n’est pas un vaisseau spatial, mais un poste frontière entre la Géorgie et la Turquie. La structure permet aux douaniers de surveiller à la fois le trafic routier et la frontière maritime sur la mer Noire.   This is no UFO; it is the building at the border between Georgia and Turkey. This strange structure allows the customs to check both road and sea traffic on the Black sea. Place/… Lire la Suite

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