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Ice-cream shops often have to choose between ice and cream to create a different shopping experience: some favour the icy feeling and relate to floe and penguins, and the other prefer the cream/ desert angle, demonstrating it through reference to cows (such as Ben&Jerry’s universe) or to sweets. This Ice-Cream shop have definitely chosen to create a tea salon experience, providing a fresh, cosy environment with nice seating for clients to stay… Lire la Suite

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