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In the same time global fast-food brands change their restaurants to avoid the standardised feeling and improve their client experience (see the latest McDonald’s restaurant achievement by clicking here), the radical opposite approach also exists in Asia.

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If a star manages to become a brand, it is also because they know how to bring their name to life in different environments. The Madonna image transforming into fitness club seems a logical fit, especially now that she has aged and seems to be able to dance like 20 years ago (a new Jane Fonda, in a way). But the places are a bit disappointing as they feel quite normal, apart… Lire la Suite

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