Giant elements, dreamlike colors… this place arouses undoubtedly one’s curiosity.

This is no plant store, no kindergarten. But a new way to look at a usually very private place.

Beautiful building, isn’t it ? This is one of the new addition in McDonald’s new experiential strategy. McDonald’s has started to integrate client experience schemes (mainly interior and exterior architecture) into its development strategy. Not only are the new McDonald’s more beautiful, they also fit better with their environment and minimise their ecological footprint.
For example, this brand new McDonald’s in Batumi, Georgia, has been conceived to integrate smoothly a gas station  thanks to its form and the use of water and plants as natural fumes filters.

Quand ce sont des jardinières qui deviennent un mur, c’est une autre vision de ce que peut être une maison verte. C’est l’association de ce mur végétal, d’un puits de lumière tout au long de la maison et de murs en béton qui retiennent la fraicheur, qui font de cette maison une belle réalisation écologique.

When planters become a wall, you understand differently the words “green house”. It is the combination of the green wall, the skylight throughout the house and the concrete walls that retain the freshness, that make this house a great ecological achievement.

Place/ Green House, Saigon, Vietnam

Architect(e)/ Vo Trong Nghia

Information/ Inthralld