Pop-up ideas are interesting as they always try to innovate. And this initiative is another good example: Audi has created a bar on the ski tracks in St Moritz that celebrates two sides of the brand: In Winter, the building celebrates Audi’s Ski World Championship sponsorship (note the two letters on the façade  for W and M for WeltMeister, World Master in english ). In summer, it will highlight the Quattro model… Lire la Suite

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