Barbie en Lieu / Barbie as a Place

Voici un bel exemple de réalisation d’un lieu dédié à un objet, qui ne fonctionne pas. Mattel avait crée un magnifique magasin dédié à Barbie à Shanghai, mais a fini par le fermer il y a deux ans. Il faut dire que le lieu mélangeait la très riche image enfantine de Barbie à des évocations de la féminité plus adulte (dans les étages femme) qui ont, à mon avis, pesé lourd dans les ventes trop faibles du magasin. Le diaporama est parlant.

This is a great example on how you can lose your way in creating a place. This Barbie flagship store was beautiful but it mixed  girly environment with more mature evocations. And its closing in 2011 is no surprise as this strange mix must have played an important role to limit the sales in the flagship. See the images to discover the too different environments.

[slideshow]

Place/ Barbie’s  Flagship Retail Store, Shanghai, Chine/China

Architect(e)/ Slade Architecture

Information/ Inthralld

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