Market research & mapping

From qualitative and quantitative market research to market mapping and benchmarking through semiotics and semantics analysis, we reveal opportunities and help anticipate threats for our clients.

Our expertise

Market mapping & benchmark

We analyse brand’s future or existing market through a competitive mapping, not only focused on the usual competition but also taking into account thought leaders and target-related brands.

We do comparative analysis of the brand and its direct competitors, through the usual marketing grid and our specific experience grid.

We benefit from a complete library of all innovative companies in the hospitality universe, from small brands to global players, updated quarterly.

our expertise

Expert research

We perform the needed on-site or on-line focus groups to understand markets, gather insights, validate positionings and experience propositions.

We do quantitative research to gather brand’s key elements for decision, as well as target expectations, behavior statistics and other strategic data analysis.

We use Semiotics to analyse and define spaces, brand languages and communication. This allows us to provide a very unique approach to brand content and ensure what we do is more than just a creative expression: it becomes strategy brought alive.

Business case

Fauchon L'Hôtel : building a brand for the well-known French gastronomy House

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our service

Why we are the ultimate strategic recruiting partner

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Video Fauchon

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Business case

Fauchon L'Hôtel : building a brand for the well-known French gastronomy House

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

our service

Why we are the ultimate strategic recruiting partner

Maecenas faucibus mollis interdum. Donec sed odio dui. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Video Fauchon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Business case

Fauchon L'Hôtel : building a brand for the well-known French gastronomy House

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

our service

Why we are the ultimate strategic recruiting partner

Maecenas faucibus mollis interdum. Donec sed odio dui. Morbi leo risus, porta ac consectetur ac, vestibulum at eros. 

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Video Fauchon

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Your needs, our solutions

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