There are very few innovation in luxury retail. Unless you are Louis Vuitton. Discover « L’Appartement ».
Pop-up ideas are interesting as they always try to innovate. And this initiative is another good example: Audi has created a bar on the ski tracks in St Moritz that celebrates two sides of the brand: In Winter, the building celebrates Audi’s Ski World Championship sponsorship (note the two letters on the façade for W and M for WeltMeister, World Master in english ). In summer, it will highlight the Quattro model… Lire la Suite
When it comes to Pop-Up concepts, two universes really achieve great experiences: commercial brands (have you seen the last Adidas pop-up store ?) and cultural institutions. This latest addition to the cultural group is a glitter wonder even if it is bamboo-built. The Kowloon Cultural District, currently rebuilding the cultural area, has dedicated a bay facing area to build this traditional opera house, pop-up style. Constructed with bamboos, the pop-up building mixes… Lire la Suite
Un café, un café éphémère, un café pop-up, un lieu réjouissant. Construit en 16 jours pour les Jeux Olympiques de Londres. A quand une chaîne de cafés de cette formidable idée ? A coffee shop, a short-life coffee shop, a pop-up coffee shop. Created in 16 days for the London Olympic Games. When will this happen everywhere in the world ? Place / Movement Pop-Up cafe, Londre/London Architect(e) / Morag Myerscough Information… Lire la Suite