A giant fish tank ? A futuristic spaceship ? A museum ? None of those. Be prepared for a big surprise.
(more…)
A church ? Absolutely not. Try again or read the article.
You are under the Mayfair district in London, in a spa created for a private individual. Quite an investment … yet it must be such a bliss !
Une église ? Pas du tout.
Vous êtes sous le quartier de Mayfair à Londres, dans un spa crée pour un particulier. Un investissement important … mais un lieu de détente absolue !
Place / Private spa / Spa privé, London, United Kingdom
Architect(e)/ Lawson Robb
Information/ designboom
One of the most interesting trend in places experiences today is minimalism. We propose you 5 incredible minimalist places this week.
Today: The Spring Foot Spa
Spa hotels are evolving all around the world to find new levers and continue growing.
One of the trends followed is the strengthening of their holistic well-being approach by becoming “Detox centers”: not drug or addiction detox centers of course, but urban stressed life detox places, proposing yoga, Pilates, water treatments, bio or green food, low-impact buildings in remote places.
If you think this place is a water-fun-park in winter, you are not quite right. Yes it does look like a fun park, and there is water, but this place is for adults. You are in the Aqua-Dome Therme Spa in Tirol. The Experience of this thermal hotel is completely holistic and entertaining…
If a star manages to become a brand, it is also because they know how to bring their name to life in different environments.
The Madonna image transforming into fitness club seems a logical fit, especially now that she has aged and seems to be able to dance like 20 years ago (a new Jane Fonda, in a way). But the places are a bit disappointing as they feel quite normal, apart from the large Madonna images in the different fitness rooms. Even the changing rooms look normal. It would have been more interesting to bring a bit of Madonna disruptive sexy edge to the places.
Yet, the fitness session with Madonna must be quite a thrill …
Si une star devient une marque, c’est aussi parce qu’elle arrive à adapter son image à des environnements différents.
Relier l’image de Madonna à un club de fitness semble une idée très logique, surtout maintenant qu’elle a vieilli et semble pourtant toujours capable de danser comme il y a 20 ans (une nouvelle Jane Fonda, en quelque sorte). Mais les clubs sont un peu décevants car ils sont tout à fait classiques, en dehors peut-être des grandes images de Madonna dans les différentes salles de fitness. Même les vestiaires sont classiques. Il aurait été plus intéressant d’apporter un peu du piment sexy de Madonna dans ces lieux.
Je dois dire toutefois que la séance de remise en forme avec Madonna doit être vraiment hors du commun …
Places/ Hard Candy Fitness, 8 locations around the world/ 8 clubs dans le monde
