#167 Quel est ce lieu ? Where are you ?


A dentist’s dream, a flower shop ? None. This is a new amazing building in Seoul. Check who created it …

This incredible place is Dior’s new Boutique in Seoul. Giant flower petals ornate this street corner and help you feel a disruptive brand experience when coming for shopping. Magical.

Le rêve d’un dentiste, un magasin de fleurs ? Ni l’un, ni l’autre.
Cet endroit incroyable est la nouvelle boutique Dior à Séoul: Des pétales de fleurs géants pour orner ce coin de rue et vous aider à ressentir la différence d’expérience shopping de la marque. Magique.

Place/ Dior Boutique, Seoul, Korea

Architect(e)/ Christian de Portzamparc & Peter Marino

Information/ Designboom

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